Friday, December 21, 2012

How not to make MR mistakes

http://www.greenbookblog.org/2012/12/19/how-to-make-an-mr-client-angry-in-7-easy-steps/

-Find out about what is unique about the company before you pitch them.

-Look at the context of their problem: Their vision, their company, market environment,

-Become their strategic partner, be partners with them instead of seeing them as the enemy

-Have short reports so they get to the point fast.

-Create videos or infographics so they can get to the point quickly and bring it to life

-Describe the report as a story and tell a tale and meaning, rather than just sticking to reporting the questionnaire in the order it came out

-Always address the objectives from your brief

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