IN general what I care about most is finding out what is really important to do, and then going straight for that in a sane way and not wasting time and people's emotions.
Same with research: I like finding out what we really want in the end and coming up with a sane way to achieve it.
Those are my two main passions.
But mostly just designing processes so that people are more effective and can have more free time.
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Friday, December 21, 2012
How to deal with illness
-Have a quota of how much you are able to work, and try not to go over that. That way you know how much you have available for the future.
-Try to listen and read at the same time to save time.
-Be a top performer; then people will overlook your health issues.
-Don't contact people until you feel consistently healthy.
-Find out who people are and get details on them.
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-Try to listen and read at the same time to save time.
-Be a top performer; then people will overlook your health issues.
-Don't contact people until you feel consistently healthy.
-Find out who people are and get details on them.
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Make a personal brand
Everything associated with your "name" online should be related to this brand.
Look at your target customers and their needs.
Create a brand with a built-out personality.
Even write out your brand statement.
It's like playing an acting part.
Everything personal you do on facebook should be with a different identity.
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Do more of the career work yourself
Stay on top of your industry, read important stuff about it, find the places that it comes together, and then find what is going on in general.
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Where I want to work
Maybe I want to work at Ipsos, doing really advanced market research and great insights that take MR to the next level
I like how research is objective and you can discover things
7 Career Mistakes
MISTAKES PEOPLE MAKE:
-Disqualifying yourself
-Not testing your assumptions
-Pointless self-searching, no need to take all these tests
-Trying to "figure it out" and take your time, when in reality you should just start doing it
-Trying to make it on your own.
-Not getting specific. Causes you to send your resume to all kinds of jobs in an unstructured way. This creates a black hole of doom.
-Don't talk about health problems, try to seem strong.
-Don't really need to use recruiters. Get in there and do it yourself.
TO DO:
-When you get stuck, you should go outward. Go external, not internal.
-Think about your core 2-3 problems, and then go external with it. Ramit teaches scripts of good questions people can use when going external for advice.
-People really stand out if they actually ask for advice, in a genuine curiosity-based way.
-Use your alumni network. You have more of a network than you think.
-Build up your credibility markers.
-Be specific about what job title you are looking for, such as Research Analyst for a marketing company or full-service agency.
-Get ultra-specific about the job you want. Say that you want to work doing research analytics in a way that is really genuine and connected and has a relationship with clients, and here are five companies I'm looking at.
-Get more and more specific with your career over time as you find out what you want to be involved in, and make everything contribute to that career path.
-Approach your target and pitch yourself. Come up with three mind map ways to pitch yourself. I'm an efficient, smart, and improvement-minded market researcher, with a history of creating helpful protocols, and problem-solving and being incisive to think about what the heart of the matter is. great experience drawing the right meaning out of dadta.
-Use a resume as a narrative document
-Talk about what you can do for the company, not what you want for yourself.
-Find out what the company's challenges are, talk to the hiring manager. Companies have specific problems. If you can name the name of problems they have, you are dramatically more likely to get hired.
-What can you offer? Know what the company wants. Put yourself in the mind of your future boss.
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How not to make MR mistakes
http://www.greenbookblog.org/2012/12/19/how-to-make-an-mr-client-angry-in-7-easy-steps/
-Find out about what is unique about the company before you pitch them.
-Look at the context of their problem: Their vision, their company, market environment,
-Become their strategic partner, be partners with them instead of seeing them as the enemy
-Have short reports so they get to the point fast.
-Create videos or infographics so they can get to the point quickly and bring it to life
-Describe the report as a story and tell a tale and meaning, rather than just sticking to reporting the questionnaire in the order it came out
-Always address the objectives from your brief
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-Find out about what is unique about the company before you pitch them.
-Look at the context of their problem: Their vision, their company, market environment,
-Become their strategic partner, be partners with them instead of seeing them as the enemy
-Have short reports so they get to the point fast.
-Create videos or infographics so they can get to the point quickly and bring it to life
-Describe the report as a story and tell a tale and meaning, rather than just sticking to reporting the questionnaire in the order it came out
-Always address the objectives from your brief
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Informational interviewing gets you jobs
New employees are really happy to talk about the job
Ex-employees give you insight into the problems at the company, so you can ask hard questions to the hiring manager
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Get introduced to the hiring manager,
add people to your network through informational interviews and add them as contacts.
So then you get a third-degree relationship to these people.
Take the relationships off LinkedIn, like a phone call.
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Ex-employees give you insight into the problems at the company, so you can ask hard questions to the hiring manager
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Get introduced to the hiring manager,
add people to your network through informational interviews and add them as contacts.
So then you get a third-degree relationship to these people.
Take the relationships off LinkedIn, like a phone call.
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Market research career has a lot to do with influence and insights and clients
http://www.greenbookblog.org/2012/10/09/what-career-paths-can-market-researchers-aspire-to/
You have to be able to cause change and get people to adopt what you want, and you have to be more on the management side.
You have to be able to cause change and get people to adopt what you want, and you have to be more on the management side.
Use LinkedIn and Twitter for JOBS
Hiring managers ask:
1) Do I like you?
2) Are you motivated? Will you have the ethics to keep doing it?
3) Do you have the skills to do the job?
Now, what you do on social media can help to fill out the first two.
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LINKEDIN
You need to complete your LinkedIn profile to 100%.
You need to look good on LinkedIn and google.
Everyone reads your profile summary. Answer those questions about what motivates you and do they like you. Make it take 45 seconds to read. No cliches and no jargon. Just answer who you are with relationship to your accomplishments.
Put a link to your blog!
And put a link to your reading list right below your summary.
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1) Do I like you?
2) Are you motivated? Will you have the ethics to keep doing it?
3) Do you have the skills to do the job?
Now, what you do on social media can help to fill out the first two.
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You need to complete your LinkedIn profile to 100%.
You need to look good on LinkedIn and google.
Everyone reads your profile summary. Answer those questions about what motivates you and do they like you. Make it take 45 seconds to read. No cliches and no jargon. Just answer who you are with relationship to your accomplishments.
Put a link to your blog!
And put a link to your reading list right below your summary.
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Thursday, December 13, 2012
When you have clients, use a lower trial period rate
My normal rate is $80 an hour, but since I am so excited working for you that I would lower it to $70.
And once you become indispensable, you raise your rates.
http://www.iwillteachyoutoberich.com/blog/negotiate-salary-examples/
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And once you become indispensable, you raise your rates.
http://www.iwillteachyoutoberich.com/blog/negotiate-salary-examples/
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Wednesday, December 12, 2012
MIT course on market research
MIT has free course lectures online. Here's what they said about low-cost market research for entrepreneurs.
-"If you do not ask, you cannot get an answer. You need an explicit set of hypotheses you want to test in advance."
-Design your type of analysis in advance as this will determine sample size. Too-large sample size can make results seem significant when they are not, really. Sample size does not need to be huge.
-Think about actionability.
-Myths of market research: Market research is only for big decisions. Instead, relatively trivial decisions can be improved by a small amount of market research, and strategic mistakes can cost a lot in the long run - research is worth it and does not have to be expensive.
(Train clients to come to us more frequently?)
-Statistical analysis - can use Chi-Squared for categorical and for interval questions (like how much do you agree/how good do you think the food system is) can use 2-sample t-test or one-way ANOVA (for multiple groups, such as comparing segments), and MANOVA and MANCOVA for multiple differences between groups
-To test multiple changes at once (e.g. price and packaging) can use a fractional factorial design.
-Other analysis includes correlation, regression, logistic regression, discriminant analysis
90% of complaints about MR are due to inadequate definition of problem
I keep coming across interesting things while doing the coursework....
"Some time ago, the American Marketing Association conducted a study examining problems with marketing research. This survey found that 90% of the complaints about marketing research resulted from an inadequate definition of the real problem. Why can't marketing researchers do a better job at defining the problem? That's because defining the real problem is not simple, it takes time, and is more art than science."
Good tips for presentations from Harvard Business Review
Good tips for presentations from Harvard Business Review --
Write the speech outline first, then make slides to back it up, so that you are thinking in terms of a convincing presentation, rather than just organizing slides.
Make slides that can be understood in <3 seconds (otherwise audience will be reading the slide and not listening)
One main concept per slide
Sketch out slides on post-it notes before putting into Ppt or other software
Slides are visual, so focus on showing visuals in them, like graphs and comparisons, rather than just replicating the words you are saying
(Maybe some of the data-dump slides where we profile personas could be turned into something more similar to persona boards rather than just a bunch of words. I keep hearing that MR clients like visuals so they can quickly feel like they see the results themselves.)
You can use factor analysis with scale variables, like ratings
There is a white paper on it, getting more out of survey research, in IBM SPSS.
Then you can plot a given factor against some other measurement, like how often they stay at a hotel or how many supplements they buy, to make sure it is reliable.
You can do multiple regression to just see which variables are most important in predicting something, and you look at the p-values of the coefficients to see which ones are significant, and you look at the sign (+ or -) to see the direction of the relationship.
http://public.dhe.ibm.com/common/ssi/ecm/en/ytw03033usen/YTW03033USEN.PDF
You can also use CUSTOM TABLES to show how results are different for all your clusters, and compare them side-by-side.
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Then you can plot a given factor against some other measurement, like how often they stay at a hotel or how many supplements they buy, to make sure it is reliable.
You can do multiple regression to just see which variables are most important in predicting something, and you look at the p-values of the coefficients to see which ones are significant, and you look at the sign (+ or -) to see the direction of the relationship.
http://public.dhe.ibm.com/common/ssi/ecm/en/ytw03033usen/YTW03033USEN.PDF
You can also use CUSTOM TABLES to show how results are different for all your clusters, and compare them side-by-side.
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