90% of complaints about MR are due to inadequate definition of problem

I keep coming across interesting things while doing the coursework....

"Some time ago, the American Marketing Association conducted a study examining problems with marketing research. This survey found that 90% of the complaints about marketing research resulted from an inadequate definition of the real problem. Why can't marketing researchers do a better job at defining the problem? That's because defining the real problem is not simple, it takes time, and is more art than science."